What is a Public Service Announcement? If you don't know what it is, Google it. In your own words, now tell me what it is? What are they used for? Can you recall an example of a PSA you've seen before?
A PSA is a piece of media used to try and establish or change the public's view about a certain issue or topic, or to try and inform the people about a topic. They are used to inform the public and try to get the people to form an opinion one way or another and sway them into doing something. An example of a PSA I've seen before is ASPCA, which is a no-kill animal shelter that urges the general public to donate to help save the lives of numerous animals, at the 'cost of a dollar a day'.
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